Does your writing pass the 5 second test?

11
Oct

Skimmers are likely to spend 20 seconds or less skimming a document to decide whether or not to read it more carefully.

Skim your document for 20 seconds, and mark what stands out most to you in that amount of time.
After you are finished, see if what you have marked is able to convey your message clearly.
Even better, have someone else skim your document before sending it, and see if your message is clear to them as well.