You’ve never written a case study before, right? You wish there was some nice, easy way to get a handle on this. So, wouldn’t it be very nice if someone –guess who! – put together fifteen of the best articles on case study writing? Well, you’re in luck, we have!
Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business.
As mentioned earlier, a case study is a soft-sell sales document. Its role is to highlight your abilities without resorting to market-speak and sales clichés.
Case Studies are one of the most effective tools you can use to promote your products and services, especially if you are on a limited marketing budget.
In general, case studies are made up of four sections: 1. Situation, 2. Problem, 3. Solution, and 4. Evaluation.
There are several reasons you should publish a case study, for example to generate market awareness, raise your profile, or demonstrate thought leadership. Here’s how to do it.
In the opening section of your case study, Situation, you describe the rationale for the case study, your background, current market position, areas of expertise, and what makes your company different from the competition.
Most case studies are between two-or-three pages and in the range of 500-900 words, although some tend to run longer. Try to aim for three pages, and include one large graphic per page.
A case study should start with a powerful headline highlighting the major result or benefit of the project.
These medical case studies are 500 to 800 words and describe how the device improves the diagnosis or treatment of patients.
A case study can be described as the study of an object, person or situation in its natural habitat in an uncontrolled and observational manner.
Case studies are a very effective promotional tool, especially when your products and services are intangible, expensive, technical or provide benefits that are not instantaneously derived upon purchase.
Case studies are much more effective because they offer quantifiable success stories told from the perspective of current satisfied customers.
Trade show case studies can only benefit your company. Learning from past companies’ efforts and strategies adds to your own experience, almost as if you lived through their successes and failures with them.
I remember the first time a client offered me a case study writing assignment. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”
There is another method of gathering information which is relevant and must be described. It is called case studies and it is the most adjustable of all research designs.
An effective case study highlights how a specific situation was originally identified, what solution was selected for the problem.
A great way to increase the credibility of your marketing is to let your satisfied customers sell your service or product for you. Case studies are a wonderful way to do this.
The problem section of your case study has to have a ‘punch’. It has to signify something to the reader, something that can relate to, something that makes them take action.