In the last sixteen years, email has helped me win more business than any other tool. It’s turned cautious readers into enthusiastic buyers. It’s brought in prospective customers from the edge and driven repeat traffic to the money pages. Here are some of the mistakes I’ve made and how to get around … [Read more...]
10 Steps to (More Persuasive) Business Writing
Ah, wouldn't it be nice if people did what you asked them to do? Of course, that's not always possible. But you can try to persuade them to come around to your line of thinking. Here are 10 ways you can write better Business Letters. Be sympathetic to the reader's situation. … [Read more...]
How to Write Business Rules Documents
One area where many Business Consultants get tripped up is confusing Business Rules and Business Requirements. We looked at how to write Business Requirements last week, so let’s look at what Business Rules and Business Requirements have in common and where they differ. Business Requirements - … [Read more...]