How to use Cards To Index, Organize and Plan Websites

This short article gives some insight into how Information Architecture is used when developing websites. So, for those of who want to retain your writing skills and move into web-facing career, maybe Information Architecture is worth exploring.

One of the alternative careers I’ve considered as a Technical Writer is Information Architecture. Information Architecture is worth considering if you’re attracted to organization of data, for example, indexing, rather than writing. I get a bit tired to typing at times and enjoy other tech comms activities such as analysis, diagramming, and documentation planning.

info-architecture

Using Cards To Index, Organize and Structure User-Focused Websites

In order for any site to be successful, you need to  arrange the information so that users can make find the relevant  content quickly. While most websites are content-driven, many designers underestimate how difficult it is to arrange a site structure that is easily understood by both novice and experienced users.

Why is this?

Maybe it’s because we are trained from childhood to retrieve data in certain ways, for example in library systems we use chronological order and subject categories; or alphabetical listings in phone books, and later we use this method when using other media such as the Internet.

The Role of Information Architecture

Prior to any graphic design or coding taking place, an Information Architect will gather, sort and organize the content.

Card sorting is one way to organize groups of information:

  • Create cards for all the topics on the site. For example, if it’s a sport portal, create cards for Football, Basketball etc
  • Sub-divide these categories into Leagues, Players, Stats, venues etc that are most appropriate.
  • Label them as you work and cross-reference any cards that overlap.
  • Define the optimal organization structure based on the data you have gathered.
  • Test the structure by performing mock tasks i.e. how do I find information about Michael Jordan, when he played softball.

Prepare Flowcharts
Next, prepare flowcharts that outline the overall site structure, showing all pages, respective navigation paths between sections and content labels. The advantage of using a flowchart is that all parties in the development process can see the site’s information architecture structure and make suggestions to remedy, alter or delete sections as needs be.

Unless information is flowcharted there is likely to be misunderstandings between departments when the site is released.

“I’d thought that it would do this…”

“I’d thought that it would be more energetic…”

“I’d thought that it would be, y’know, different…”

Breakdown Each Page
Then for each main section prepare an itemized list of its contents.

Include text, images, sounds, video clips, audio clips, applets and all downloadable items.

List all links and their destination pages.

Divide the links which appear on all pages, i.e. Contact Us, from those that will only appear on specific pages. If this list is being prepared in Excel or Word it is useful to color-code the lists for quicker reference.

By breaking down each page you will reduce any misunderstanding about its content objects and its functions. For example, designing pages within a Shopping Cart require considerable attention to detail as each separate page needs to be prepared correctly. Any omission of data may cause the user to leave the shopping section and search for it elsewhere.

Design for Breadth
Studies into HCI and Usability have shown that users get disorientated once they go past the third level of depth on a site. Therefore your site plans should enable users to find any data within three clicks. If you can’t achieve this with the current design then go back to the flowchart and begin again — the rewards will be worth the efforts.

Prior to any graphic design takes place, it is necessary to gather, sort and organize the content. The more time spent on this the greater the ability for users to retrieve your data.

Finally, when performing user analysis record how users perform tasks and make modifications to the site structure based on this feedback.

Remember websites are built to please users, not designers.

Use the feedback to record the steps users take to perform tasks. Create flow diagrams showing the relationship between each content object and their surrounding elements based on the test subjects performance.

Thousands of templates to jump start your project

Acceptance Test Plan

Contingency Plan

Software Development Templates

Acquisition Plan

Conversion Plan

Software Requirements Specification

Action Plan

Cost Benefit Analysis

Software Testing

API Documentation

Database Design

Standard Operating Procedures (SOP)

Audience Analysis

Datasheet

Statement of Work

Availability Plan

Deployment Plan

System Administration Guide

Bill of Materials

Design Document

System Boundary

Business Case

Disaster Recovery Plan

System Design Document

Business Continuity

Disposition Plan

System Specifications

Business Plan

Documentation Plan

Technical Writing Templates

Business Process

Employee Handbook

Test Plan

Business Requirements

Error Message Guide

Training Plan

Business Rules

Expression of Interest

Transition Plan

Capacity Plan

Fact Sheet

Troubleshooting Guide

Case Study

Feasibility Study

Use Case

Change Management Plan

Functional Requirements

User Guide

Communication Plan

Grant Proposal

Verification and Validation Plan

Concept of Operations

Implementation Plan

White Papers

Concept Proposal

Installation Plan

Work Instructions

Configuration Management Plan

Interface Control Document

Software Development Templates

Acceptance Test Plan

Maintenance Plan

Software Requirements Specification

Acquisition Plan

Market Research

Software Testing

Action Plan

Marketing Plan

Standard Operating Procedures (SOP)

API Documentation

Needs Statement

Statement of Work

Audience Analysis

Operations Guide

System Administration Guide

Availability Plan

Policy Manual

System Boundary

Bill of Materials

Project Plan

System Design Document

Business Case

Proposal Manager Templates

System Specifications

Business Continuity

Proposal Template

Technical Writing Templates

Business Plan

Quality Assurance Plan

Test Plan

Business Process

Release Notes

Training Plan

Business Requirements

Request for Proposal

Transition Plan

Business Rules

Risk Management Plan

Troubleshooting Guide

Capacity Plan

Scope of Work

Use Case

Case Study

Security Plan

User Guide

Change Management Plan

Service Level Agreement (SLA)

Verification and Validation Plan

Communication Plan

Setup Guide

White Papers

Concept of Operations

Social Media Policy

Work Instructions

Concept Proposal

Contingency Plan

 

Configuration Management Plan

Conversion Plan