How To Write The Case Study in Five Days


An in-depth tutorial is beyond the scope of this newsletter, but the main points are:

  1. Show the client examples of high-quality case studies. They don’t even have to be yours. But you need to paint a picture so they understand what you’ll need from them to make this work.
  2. Ask them what they like, dislike, things that stands out, and color schemes they enjoy. If they have company templates use them, otherwise build new templates in the same style of what you’ve shown them.
  3. Agree on the technology (or service) the client wants to demonstrate. This should be very clear. If you can’t agree on this, stop.  
  4. Get a list of customers who’re willing to provide endorsements. Don’t expect them to write compelling 20 word quotes. That’s your job. Write these quotes and send it to them. Get the approval and re-write where necessary. Recycle the unused quotes for other publications – let nothing go to waste.

Tip – always keep you eyes peeled for examples of great writing. Copy any quotes you find on brochures, magazines, and websites into a resource file. Use this for inspiration when you need to keep things fresh. 

  1. Get the Project Sponsor (i.e. the person who hired you) to gather screenshots, company logos, tech specs, datasheets etc. You’ll need these for the glossy PDF.
  2. Start interviewing people. Ask them: what was the problem, how was it solved, and what difference it has made. Ask specific questions and you’ll get specific answers. Have your list of questions ready before you call them. Don’t make it up on the fly.
  3. Compile the facts, statistics, and market research. This gives your case study more weight.
  4. Send it out for review. Good, bad or indifference. It doesn’t matter, but you have to get feedback! Refine the material and then publish it. Never send out a publication without getting another person to check it first.
  5. Send a PDF of the Case Study to every person who helped you with a thank you note (and business card) enclosed. Thank them for their efforts and encourage them to publish it on their website.

Tip: Remember this is an opportunity for you to generate more leads by demonstrating your professionalism. Contact everyone in person by phone – not email – and confirm that they got the PDF.
If you want, tell them how great it looks when printed and ask if you can send over a hard-copy. In this way, get your nice, shiny case study onto their desk!
Generate enthusiasm. Share whatever positive feedback you’ve received from journalists, partners, and customers. You want them to feel that their business must also have a case study. And who’s going to write it for them?
http://www.communication-newsletter.com/

 

 

Thousands of templates to jump start your project

Acceptance Test Plan

Contingency Plan

Software Development Templates

Acquisition Plan

Conversion Plan

Software Requirements Specification

Action Plan

Cost Benefit Analysis

Software Testing

API Documentation

Database Design

Standard Operating Procedures (SOP)

Audience Analysis

Datasheet

Statement of Work

Availability Plan

Deployment Plan

System Administration Guide

Bill of Materials

Design Document

System Boundary

Business Case

Disaster Recovery Plan

System Design Document

Business Continuity

Disposition Plan

System Specifications

Business Plan

Documentation Plan

Technical Writing Templates

Business Process

Employee Handbook

Test Plan

Business Requirements

Error Message Guide

Training Plan

Business Rules

Expression of Interest

Transition Plan

Capacity Plan

Fact Sheet

Troubleshooting Guide

Case Study

Feasibility Study

Use Case

Change Management Plan

Functional Requirements

User Guide

Communication Plan

Grant Proposal

Verification and Validation Plan

Concept of Operations

Implementation Plan

White Papers

Concept Proposal

Installation Plan

Work Instructions

Configuration Management Plan

Interface Control Document

Software Development Templates

Acceptance Test Plan

Maintenance Plan

Software Requirements Specification

Acquisition Plan

Market Research

Software Testing

Action Plan

Marketing Plan

Standard Operating Procedures (SOP)

API Documentation

Needs Statement

Statement of Work

Audience Analysis

Operations Guide

System Administration Guide

Availability Plan

Policy Manual

System Boundary

Bill of Materials

Project Plan

System Design Document

Business Case

Proposal Manager Templates

System Specifications

Business Continuity

Proposal Template

Technical Writing Templates

Business Plan

Quality Assurance Plan

Test Plan

Business Process

Release Notes

Training Plan

Business Requirements

Request for Proposal

Transition Plan

Business Rules

Risk Management Plan

Troubleshooting Guide

Capacity Plan

Scope of Work

Use Case

Case Study

Security Plan

User Guide

Change Management Plan

Service Level Agreement (SLA)

Verification and Validation Plan

Communication Plan

Setup Guide

White Papers

Concept of Operations

Social Media Policy

Work Instructions

Concept Proposal

Contingency Plan

 

Configuration Management Plan

Conversion Plan